See How Ideal Female Body Types Have Changed Throughout the Decades

Published on October 11, 2022
Everyone sees photos from the past and realizes how much fashion changes throughout the years. However, female body types and shapes do as well. What is attractive now might not have been the same in the past. Generally, the shifts are quite subtle, but there can be glaring differences at times.

Though it probably won’t help us live better lives, it can still be interesting to see the differences. They often reflect how the world views a woman and determines who becomes a celebrity since looks are a huge part of that. Let’s see the changes back-to-back right now!

1910s – Gibson Girl

It was more expensive to publish photographs in the 1910s, so most magazine companies hired illustrators to draw products. Charles Dana Gibson was probably the most famous at the time because he liked to show women wearing corsets with hourglass figures.

1910s - Gibson Girl

1910s – Gibson Girl

Camille Clifford

Camille Clifford was a famous model and actress and was the top Gibson Girl of the time. She had a tiny 18-inch waist, which could only happen because of the tight corset under her long gown. Everyone wanted to be like her!

ADVERTISEMENT
Camille Clifford

Camille Clifford

ADVERTISEMENT

1920s – Flappers

In the 1920s, there was a huge fashion shift. People now wore flapper dresses that were looser to hide waistlines. Pair that with short hairdos and hats, and women were branching out and celebrating their right to vote (after the ratification of the 19th Amendment).

ADVERTISEMENT
1920s - Flappers

1920s – Flappers

ADVERTISEMENT

Margaret Gorman

Many people remember who Miss America was in 1921. Margaret Gorman had the ideal body shape at the time. Her boyish (long and lean) figure was a complete change from those hourglass figures before.

ADVERTISEMENT
Margaret Gorman

Margaret Gorman

ADVERTISEMENT

1930s – Soft Siren

After the Roaring ’20s, there was another fashion shift. The stock market crashed, so women focused more on that classic feminine style and form-fitting clothes. That was a large change after those boxier flapper dresses.

ADVERTISEMENT
1930s - Soft Siren

1930s – Soft Siren

ADVERTISEMENT

Dolores Del Rio

If you want the best example of the Soft Siren body type, Dolores Del Rio has it. In fact, that old Hollywood glamour was back in style, and many people thought she had the ideal figure for that time period.

ADVERTISEMENT
Dolores Del Rio

Dolores Del Rio

ADVERTISEMENT

1940s – Star Spangled Girls

The 1940s brought many drastic changes because of World War II. It was a global effort and affected everything, including fashion. Women focused on long limbs and broad shoulders. Plus, they started wearing the “torpedo” or “bullet” bra!

ADVERTISEMENT
1940s - Star-spangled Girls

1940s – Star Spangled Girls

ADVERTISEMENT

Betty Grable

The perfect example of the ideal body shape for women during this time period was Betty Grable. She was a highly popular pin-up girl. In fact, you could peak in any military man’s foot-locker and see her there.

ADVERTISEMENT
Betty Grable

Betty Grable

ADVERTISEMENT

1950s – Hourglass Figure

Curves are generally popular, but the 1950s went back to that Gibson Girl persona and the hourglass figure. Strong shoulders were out, and so was a thin body. Magazines at the time advertised weight gainers to help women widen their hips.

ADVERTISEMENT
1950s - Hourglass Figure

1950s – Hourglass Figure

ADVERTISEMENT

Marilyn Monroe

The best example of that 1950s look was Marilyn Monroe. She doesn’t need an introduction because she’s one of the most famous actresses and models of all time. In fact, she’s so iconic that people still recognize her as a Hollywood star.

ADVERTISEMENT
Marilyn Monroe

Marilyn Monroe

ADVERTISEMENT

1960s – Twig

After the curvier body style of the ’50s, things went in the opposite direction for the 1960s. Women were now focused on being as thin as humanly possible. Long figures, small waists, and narrow hips were perfect now.

ADVERTISEMENT
1960s - Twig

1960s – Twig

ADVERTISEMENT

Twiggy

Lesley “Twiggy” Lawson was a model at the time, bursting onto the scene and bringing her rain-thin body type with her. Everyone wanted to be her, so they started dropping the weight. This changed the fashion landscape completely!

ADVERTISEMENT
Twiggy

Twiggy

ADVERTISEMENT

1970s – Disco Diva

Though rail-thin wasn’t completely tossed aside, things got a little curvier in the 1970s. In fact, most people think it was more balanced than in the previous two decades. Disco divas looked great in their costumes and showed us how to do it!

ADVERTISEMENT
1970s - Disco Diva

1970s – Disco Diva

ADVERTISEMENT

Charlie’s Angels

Charlie’s Angels was probably the most iconic movie of the time. Everyone fell in love with Kate Jackson, Jaclyn Smith, and Farrah Fawcett. Plus, they were the picture-perfect example of this decade’s ideal body shape (long, curvy, and lean).

ADVERTISEMENT
Charlie's Angels

Charlie’s Angels

ADVERTISEMENT

1980s – Supermodel

“Supermodel” was a term given to women who had incredibly long legs and height. It was generally impossible to turn on MTV and other shows without seeing these ladies, and it became the ideal body type of the decade.

ADVERTISEMENT
1980s - Supermodel

1980s – Supermodel

ADVERTISEMENT

Rachel Hunter

Since Rachel Hunter is about 6 feet tall, she towers over everyone. It was clear when she stood next to Rod Stewart, who is only 5’10”. You could always find Hunter on Sports Illustrated covers and other magazines, and she moved on to music videos, too!

ADVERTISEMENT
Rachel Hunter

Rachel Hunter

ADVERTISEMENT

Elle MacPherson

Another popular “supermodel” at the time was Elle MacPherson. She’s the perfect example of that ideal body shape, and many magazines called her “The Body.” In fact, she’s still in the industry, showing up on the 2014 cover of Sports Illustrated for the Swimsuit Edition.

ADVERTISEMENT
Elle MacPherson

Elle MacPherson

ADVERTISEMENT

1990s – The Waif

In the 1990s, the tall and curvy body type was out, and the waif-thin appearance was the rage. You couldn’t have curves here, and most people call it “heroin chic,” which does it justice. In fact, this style was so different than the Supermodel one!

ADVERTISEMENT
1990s - The Waif

1990s – The Waif

ADVERTISEMENT

Kate Moss

Kate Moss worked with Calvin Klein initially and became a fashion icon. Her body type might have even started that size-0 trend. During 2012, she was one of the top-earning models and brought home $9.2 million!

ADVERTISEMENT
Kate Moss

Kate Moss

ADVERTISEMENT

Winona Ryder

Winona Ryder also epitomized the waif-thin look. Some people think it pushed her to fame, but her acting was part of it. Both she and Kate Moss were in relationships with Johnny Depp, so it’s clear what women he likes.

ADVERTISEMENT
Winona Ryder

Winona Ryder

ADVERTISEMENT

2000s – Buff Beauties

In the new millennium, the rail-thin look was thrown out for a more athletic style. Women on magazine covers had rock-hard abs, though there weren’t as many curves as in the other decades. Still, it was a welcome change for most ladies.

ADVERTISEMENT
2000s - Buff Beauties

2000s – Buff Beauties

ADVERTISEMENT

Gisele Bundchen

Gisele Bundchen is athletic and tall with long legs, and she is much a part of the Buff Beauty entourage. This Brazilian model has been called the most beautiful woman in the world and was the top-paid person for many years.

ADVERTISEMENT
Gisele Bundchen

Gisele Bundchen

ADVERTISEMENT

2010s – Booty Babes

Curvaceous booties popped on the scene in the 2010s. Beyonce helped boost this body style when Destiny’s Child (she was part of the group) released “Bootylicious.” Still, the curves were now focused on the behind and hips.

ADVERTISEMENT
2010s - Booty Babes

2010s – Booty Babes

ADVERTISEMENT

Rihanna

Rihanna is from Barbados and is a popular music artist. She has great style, an incredible body, and amazing vocals. Now, she’s a businesswoman who owns her own fashion line and is worth over $1 billion!

ADVERTISEMENT
Rihanna

Rihanna

ADVERTISEMENT

Kim Kardashian

You can’t think about booty babes without picturing Kim Kardashian. She was also part of making this style mainstream. In fact, many women save up money to have surgical procedures to get that Kardashian rump!

ADVERTISEMENT
Kim Kardashian

Kim Kardashian

ADVERTISEMENT

Jennifer Lopez

Everyone loves Jenny from the Block. Jennifer Lopez is an amazingly beautiful woman who has a very curvaceous tush. She doesn’t mind when people look and used her hit song, “Booty,” to show it off.

ADVERTISEMENT
Jennifer Lopez

Jennifer Lopez

ADVERTISEMENT

Nicki Minaj

Nicki Minaj popped out on the rap scene during this period, becoming an iconic artist. In fact, most people rave about her style and skills. She’s not afraid to show off her booty curves at all!

ADVERTISEMENT
Nicki Minaj

Nicki Minaj

ADVERTISEMENT

Changing Ideals

Modern women rarely focus on a single body type as being ideal or perfect. They don’t want to conform and concentrate on being themselves and feeling confident. It might be from magazines declining and the internet taking off!

ADVERTISEMENT
Changing Ideals

Changing Ideals

ADVERTISEMENT

Body Positivity

Body positivity is more popular now than ever before. People are focused on encouraging women of any size or shape to feel beautiful. They don’t need to fit in with one ideal body style that someone else determines!

ADVERTISEMENT
Body Positivity

Body Positivity

ADVERTISEMENT

In Marketing

Many companies are now focused on this idea. Aerie and other brands show diverse groups of models with all types of bodies. Plus, they don’t retouch anything. The entire person is seen, and imperfections are a thing of the past.

ADVERTISEMENT
In Marketing

In Marketing

ADVERTISEMENT

Reality and Photoshop

In the early 2000s, almost every celebrity photo was photoshopped to some degree. Magazines changed the person’s appearance to sell more products. However, that led to unrealistic expectations for regular women worldwide.

ADVERTISEMENT
Reality and Photoshop

Reality and Photoshop

ADVERTISEMENT

Reality and Instagram

Social media platforms now offer various filters to help people alter their looks. In fact, some women use them excessively and aren’t recognizable. This leads to body dysmorphia and creates an unrealistic idea of beauty.

ADVERTISEMENT
Reality and Instagram

Reality and Instagram

ADVERTISEMENT

Subtle FaceTune

While dramatic filters are out there, most people focus more on subtle tweaks with FaceTune and similar apps. They’re not as drastic, but they can still make women feel they aren’t good enough as they are!

ADVERTISEMENT
Subtle FaceTune

Subtle FaceTune

ADVERTISEMENT

Makeup and No Makeup

One popular social media trend encouraged people to post pictures without putting makeup on first. It promoted self-acceptance and helped people feel empowered. Plus, they could see that makeup really altered their appearance completely.

ADVERTISEMENT
Makeup and No Makeup

Makeup and No Makeup

ADVERTISEMENT

Cosmetic Procedures

Some people choose to alter their appearances permanently because makeup isn’t enough. They go through cosmetic surgery to completely change their style. However, young people often get injections and fillers to keep their youth!

ADVERTISEMENT
Cosmetic Procedures

Cosmetic Procedures

ADVERTISEMENT

Ancient Procedures

Cosmetic surgery isn’t a new invention and has been around for a while. China had the ancient foot-binding tradition. Young girls had to wear shoes that didn’t fit to alter their size and shape to appear more doll-like.

ADVERTISEMENT
Ancient Procedures

Ancient Procedures

ADVERTISEMENT

Double Eyelid Surgery

Asian women want to conform to the Western world’s beauty ideals, and cosmetic intervention is required. One popular procedure is double eyelid surgery. This changes the person’s eye shape to appear American.

ADVERTISEMENT
Double Eyelid Surgery

Double Eyelid Surgery

ADVERTISEMENT

French Beauty Ideals

French women lived by the rule of “three white things.” They must have white hands, teeth, and skin. However, “three black things” were also important – the eyelashes and eyebrows. Today, French beauty ideals focus more on the woman’s style.

ADVERTISEMENT
French Beauty Ideals

French Beauty Ideals

ADVERTISEMENT

Skin Whitening

Many non-Western countries focus on what Western countries ideals in order to determine what’s beautiful. Therefore, skin whitening is highly popular. You can find serums and creams to help lighten the skin, but cosmetic surgery is also prevalent in these areas.

ADVERTISEMENT
Skin Whitening

Skin Whitening

ADVERTISEMENT

Future Ideals

It’s nearly impossible to know what the future holds when it comes to beauty. Things that happen in one time period influence styles and standards. Therefore, some trends are likely to come back in style or might fade away. Hopefully, a focus on body positivity remains!

ADVERTISEMENT
Future Ideals

Future Ideals

ADVERTISEMENT