EZ Squirt Ketchup, Heinz
Heinz came up with a plan to market their ketchup towards kids by introducing a line of EZ Squirt ketchup that came in purple, teal, and green. After a 6 year run, the product was discontinued in 2006.
Bic For Her
In 2012, Bic made quite the misstep by creating Bic For Her, pens that were marketed towards women. Most people did not react well to the idea of gendering the use of pens, and after being brutally mocked and critiqued, the pens were discontinued.
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